Radford University Crowdfunding Project Application

Thank you for your interest in leading a fundraising project on The Hive. 

The next round of projects will run:

• College-wide projects June 1-29, 2023
• Unit and department-specific projects June 1-29, 2023 

This application will evaluate your project's suitability for our platform

In order to participate you must have the following things:

1. A Radford University Foundation account already established.
2. Active social media (Facebook, Instagram, and/or LinkedIn).
3. A natural audience who would be willing to support this campaign effort.
4. Approval and support from an Advisor (for student organizations) - This would be a Dean or Department Chair for Academic or Research projects and the Vice President of Student Affairs for clubs or organizations.
5. High-resolution photos (preferably of students participating in an activity that will be supported by your fund).

About the Brief Description:

Please keep in mind, if your project is accepted, the information you enter into the "Brief Description" will be the primary source of text displayed on your project's fundraising page. With this in mind, please write your description exactly the way you would like donors to see it on the project's landing page.

Each applicant will be considered the “Project Leader” who is the point of contact and takes the lead on bringing attention to the fundraiser. It is each Project Leader’s responsibility - with the support of any chosen team members from their department/organization - to promote your fundraiser and drive traffic to your crowdfunding project’s landing page. This includes remaining actively engaged with the project throughout its duration by frequently or regularly posting on social media (such as “X”, Instagram, LinkedIn and Facebook), ensuring the project is included in any departmental newsletters, and/or reaching out to personal connections like previous students you’ve worked with in the program. Remember, in each outreach it is beneficial to include statements that explain why donations are important, how funding would be/has been used, photos, and/or short (less than one minute) videos. It is recommended that team members commit 15-20 minutes per day to this activity for the length of the campaign. This will help your fundraiser be successful.

Radford University’s Annual Giving Office will help you by setting up each selected project’s landing page within the crowdfunding platform - using images, videos and copy submitted by the project leaders within their application. At the beginning of each open crowdfunding cycle, when all projects go live, Annual Giving will send a generalized email to a broad audience of alumni, employees and friends of the University. Annual Giving will also provide general recommendations for the successful marketing of your project. 

Before proceeding - do you understand your responsibilities as a Project Leader? If not, please contact the Assistant Director of Annual Giving at cdhubbar@radford.edu.